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Our churn data doesn't match our assumptions. Help me figure out what's really happening and what we should do about it.
The Team plan
Shorten the path from idea to impact with AI that taps into your shared expertise. Built for growing teams tackling ambitious projects.
Tackle your most complex challenges
Get work done faster
Cut project timelines from days to hours, with 25–100% productivity gains that free up employees for more strategic work.
Expand what your teams can do
Give every department the tools they need to tackle complex challenges beyond their usual expertise.
Scale your institutional knowledge
Turn your organization’s expertise into something every team can access, so quality stays consistent as you grow.
Connectors
Manage Workers deployments, D1 databases, R2 storage, and KV stores directly through Claude.
Connectors
Connect to Jira, Confluence, and other Atlassian tools to manage issues, access documentation, track sprints, create tickets, update project status, and coordinate development workflows.
Connectors
Manage customer conversations, access support tickets, retrieve customer profiles, analyze conversation patterns, and handle customer service workflows through Intercom’s messaging platform.
Transform how your teams work
Enable every employee to spark new ideas, achieve more, and collaborate better.
Turn everyone into an expert
Add documents, text, code, and files to dedicated projects as context for your chats—so any employee can deliver expert-level results. Claude can reference large amounts of information for every task.
Stay true to you with custom styles
See and hear your brand voice in every AI interaction using customizable styles. Apply consistent tone, voice, and messaging across customer support, internal comms, and content creation.
Create research reports in minutes
Get comprehensive, cited reports from your internal data and the web. Claude conducts multiple searches that build on each other, automatically exploring different angles of your question.
Bring ideas to life with artifacts
See and build upon Claude’s output in real-time using dynamic, collaborative workspaces. Create and refine reports, visualizations, prototypes, and more—with secure sharing across your organization.
Code with AI right in your terminal
Transform development workflows with an AI agent that understands your entire codebase. Execute routine tasks, build features, and handle Git workflows through natural language commands, with integrations to your existing development tools.
What problem are you up against?
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Critical cross-functional work starts with Claude
I'll investigate the auth error. Let me look at the relevant files.
Examining auth-related files...
* src/services/authService.js
* src/components/Login.jsx
* src/store/authSlice.js
Running the login flow...
Error detected: "401 Unauthorized: Token expired"
Root cause:
* Token refresh mechanism not handling expired tokens correctly
* Refresh token missing from request header
* Improper error handling for 401 responses
Updating authService.js with proper refresh logic...
Updating request interceptor for 401 handling...
Testing the fix...
* Login successful ✓
* Token refresh working ✓
* Proper redirection on expired tokens ✓
Authentication error fixed! The login flow now properly handles token expiration.
Engineering
- Convert project requirements into technical specifications
- Design system architecture and component interactions
- Troubleshoot errors and runtime issues
- Identify code optimizations and performance improvements
Marketing
- Interpret market trends and consumer behavior patterns
- Brainstorm multi-platform content items
- Develop marketing campaign strategies
- Create post campaign performance reports
Sales
- Analyze sales calls to craft tailored account plans
- Develop objection handling strategies
- Build compelling and tailored pitches
- Interpret sales metrics and KPIs
Product requirements document: Unified dashboard feature
Product vision
Create a centralized dashboard that provides users with immediate access to their most critical account information, usage data, and billing details in a single, intuitive interface. This dashboard will reduce user frustration, decrease support tickets, and improve overall product satisfaction by addressing the top three pain points identified in user feedback.
Measurable objectives
Primary objectives
- Reduce average time to find account information from 156 seconds to under 30 seconds
- Decrease billing-related support tickets by 40% within 3 months of launch
- Improve user satisfaction score from 3.2 to 3.8 within 6 months
- Increase task completion rate from current 70% to 85%
Secondary objectives
- Reduce session duration variability by providing faster access to key information
- Improve feature discovery rate from 34% to 50%
- Decrease user churn rate by 15% through improved user experience
Analysis of user feedback data
Key pain points identified
Account information access (68% of users affected)
- Users require too many clicks to access basic account details
- Current navigation structure creates confusion and frustration
- Lack of centralized information view increases task completion time
Usage tracking visibility (52% of users affected)
- Users cannot easily monitor their monthly usage patterns
- Absence of trend analysis and limit visibility
- Poor understanding of consumption relative to plan limits
Billing clarity issues (43% of users affected)
- Complex billing information presentation
- Difficulty locating payment due dates and charge breakdowns
- Users struggle to understand what they're paying for
User segment analysis
Power users (22%): Need advanced analytics and quick access to detailed metricsCasual users (45%): Require simplified, clear presentation of essential informationNew users (33%): Need intuitive interface with guided discovery of key features
Supporting analytics data
- Support tickets average 289 per reporting period, with billing and account access as top categories
- Mobile users (59% of sessions) experience more navigation difficulties
- Task completion rates remain consistently below 75% across all user segments
Technical specifications and requirements
Functional requirements
Dashboard layout
- Single-page interface accessible from main navigation
- Responsive design optimized for both mobile and web platforms
- Customizable widget arrangement based on user preferences and behavior
Account information widget
- Display current plan type and status
- Show account creation date and user profile summary
- Include quick access links to account settings and profile management
Usage tracking widget
- Real-time usage metrics with visual progress indicators
- Monthly and weekly trend charts
- Comparison to plan limits with percentage utilization
- Historical data view for previous 12 months
Billing information widget
- Current billing cycle information with next payment date
- Itemized charge breakdown for current month
- Payment history with downloadable invoices
- Quick payment method management
Quick actions panel
- One-click access to most frequent user tasks
- Contextual actions based on account status and usage patterns
- Integration with existing feature set without duplication
Technical implementation requirements
Performance standards
- Page load time under 2 seconds on mobile devices
- Real-time data refresh capability with 30-second update intervals
- Offline capability for cached essential information
Data integration
- Connect with existing user management system
- Integrate with billing and payment processing systems
- Link to usage tracking and analytics backend
- Maintain data consistency across all platform touchpoints
Security and privacy
- Implement role-based access controls for sensitive information
- Ensure compliance with data protection regulations
- Provide audit trail for all dashboard interactions
- Secure API endpoints with appropriate authentication
Platform compatibility
- Native mobile app integration (iOS and Android)
- Web browser compatibility (Chrome, Safari, Firefox, Edge)
- Tablet-optimized layout with touch-friendly interface
- API availability for potential third-party integrations
Key performance indicators and success metrics
User experience metrics
- Dashboard adoption rate: Target 80% of active users within 60 days
- Time to complete common tasks: Reduce by 60% compared to current flow
- User satisfaction score: Increase from 3.2 to 3.8 (19% improvement)
- Feature discovery rate: Increase from 34% to 50%
Operational impact metrics
- Support ticket reduction: 40% decrease in account and billing related tickets
- Task completion rate: Increase from 70% to 85%
- Session efficiency: Reduce average session duration while maintaining engagement
- Mobile experience improvement: Achieve parity with web task completion rates
Business impact metrics
- User retention: Reduce churn rate by 15% within 6 months
- User engagement: Increase daily active user percentage by 12%
- Customer lifetime value: Improve through reduced support costs and increased satisfaction
- New user onboarding: Improve completion rate from 67% to 80%
Technical performance metrics
- Page load time: Maintain under 2 seconds across all devices
- System reliability: 99.5% uptime for dashboard functionality
- Mobile crash rate: Keep below 1% for dashboard-related crashes
- API response time: Average response under 200ms for dashboard data
Success criteria and timeline
Phase 1 (weeks 1-4): foundation development
- Complete technical architecture and database integration
- Develop core dashboard framework with basic widgets
- Implement responsive design for mobile and web platforms
Phase 2 (weeks 5-8): feature implementation
- Build and integrate all dashboard widgets
- Implement customization capabilities
- Complete security and privacy compliance requirements
Phase 3 (weeks 9-10): testing and optimization
- Conduct comprehensive user acceptance testing
- Performance optimization and load testing
- Security audit and penetration testing
Phase 4 (weeks 11-12): launch and monitoring
- Gradual rollout to user segments starting with power users
- Monitor key performance indicators and user feedback
- Rapid iteration based on initial usage patterns
Risk mitigation
Technical risks
- Performance degradation under high load: Implement caching and load balancing
- Data integration complexity: Establish fallback mechanisms and error handling
- Mobile platform inconsistencies: Extensive cross-platform testing protocols
User adoption risks
- Resistance to interface changes: Provide optional onboarding tour and help documentation
- Feature discoverability: Implement guided first-use experience
- Customization complexity: Start with smart defaults based on user behavior patterns
Conclusion
The unified dashboard feature directly addresses the primary pain points identified in user feedback while supporting broader business objectives of improved user satisfaction and reduced operational costs. Success metrics are designed to validate both immediate user experience improvements and long-term business value creation.
Product Management
- Define product vision and objectives
- Analyze user feedback and usage data
- Create product specifications and requirements documents
- Interpret product usage metrics and KPIs
Growth Marketing Manager
FlowTech | Full-time | Remote/Hybrid
About FlowTech
FlowTech is a fast-growing SaaS company positioned for explosive growth in 2025. With $12M in annual recurring revenue and 8,400 active customers, we're ready to double our revenue and expand internationally. Our platform has proven product-market fit in North America, and we're scaling through channel optimization, international expansion, and new customer segment penetration.
The opportunity
We're seeking a data-driven Growth Marketing Manager to join our team during a pivotal growth phase. You'll be responsible for optimizing our marketing performance, reducing customer acquisition costs, and driving our ambitious goal of acquiring 15,000 new customers in 2024. This role is critical to achieving our target of $24M revenue and expanding into international markets.
What you’ll do
Performance optimization and channel management
- Optimize our paid social campaigns (Meta, LinkedIn) to reduce CAC from current $204 and improve conversion rates from 1.8%
- Scale our top-performing Google Ads channel while maintaining current $130 CAC efficiency
- Develop and execute strategies to improve trial-to-paid conversion rate from 33% to 45%
- Reallocate marketing budget from underperforming channels (webinars, partnerships) to high-ROI opportunities
International expansion leadership
- Launch and manage marketing campaigns in priority international markets (UK, Germany, Australia, Canada)
- Develop localized marketing materials and campaigns for international audiences
- Establish multi-currency pricing strategies and local payment method integration
- Collaborate with sales teams to provide time zone coverage for international prospects
Growth experimentation and optimization
- Implement and manage A/B testing programs across all marketing channels
- Optimize onboarding experience to reduce time-to-first-value from 14 days to 5 days
- Develop product-led growth initiatives including viral sharing and team invitation features
- Create segment-specific campaigns for SMB (10-500 employees) and Enterprise (25,000+ employees) markets
Analytics and attribution
- Implement comprehensive multi-touch attribution to reduce "direct/unknown" conversions from 23%
- Build dashboards and reporting systems to track key growth metrics (MRR growth, CAC, LTV)
- Conduct competitive analysis and market research to identify new growth opportunities
- Optimize customer acquisition funnel to improve overall conversion rates
What we’re looking for
Required experience
- 3-5 years of growth marketing experience at a B2B SaaS company
- Proven track record of managing $500K+ annual marketing budgets
- Experience scaling companies from $10M to $25M+ ARR
- Strong analytical skills with proficiency in Google Analytics, Facebook Ads Manager, and marketing automation platforms
Technical skills
- Advanced knowledge of paid advertising platforms (Google Ads, Meta, LinkedIn)
- Experience with marketing automation tools (HubSpot, Marketo)
- Proficiency in analytics tools (Mixpanel, Segment, attribution platforms)
- Understanding of international marketing challenges and localization requirements
Growth marketing expertise
- Experience improving trial-to-paid conversion rates in SaaS environments
- Track record of reducing customer acquisition costs while scaling volume
- Knowledge of product-led growth strategies and implementation
- Experience with multi-touch attribution and complex customer journey optimization
International expansion experience
- Previous experience launching marketing campaigns in European and APAC markets
- Understanding of GDPR compliance and international data regulations
- Knowledge of local payment methods and currency considerations
- Experience with localization and cultural adaptation of marketing materials
Success metrics (first 12 months)
Performance improvements
- Reduce overall customer acquisition cost from $171 to $140
- Increase monthly customer acquisition from 950 to 1,200
- Improve trial-to-paid conversion rate from 33% to 45%
- Achieve LTV:CAC ratio above 8:1
Growth targets
- Generate $6M ARR from international markets (25% of total revenue)
- Acquire 5,400 new customers through optimized channels
- Launch successful campaigns in 4 international markets
- Increase organic traffic growth by 150% year-over-year
Channel optimization
- Reduce paid social CAC by 30% while maintaining volume
- Scale Google Ads to deliver 36% of total new customers
- Launch and optimize new customer segments (SMB and Enterprise)
- Eliminate budget allocation to channels with CAC above $300
What we offer
Compensation and benefits
- Competitive salary and meaningful equity stake in a fast-growing company
- Comprehensive health, dental, and vision insurance
- $2,000 annual learning and development budget
Growth opportunities
- Direct impact on company growth during critical scaling phase
- Opportunity to build and lead a marketing team as we grow
- Work closely with CEO and executive team on strategic initiatives
- International travel opportunities for market expansion
Work environment
- Remote-first culture with optional hybrid work
- Flexible working hours with core collaboration time
- Modern marketing stack and tools budget
- Quarterly team meetups and annual company retreat
Ready to apply?
Send us your resume along with a brief cover letter addressing:
- Your experience reducing CAC while scaling customer acquisition
- Specific examples of international marketing campaigns you've launched
- Your approach to improving trial-to-paid conversion rates
- Why you're excited about FlowTech's growth opportunity
Apply to: [email protected]
Subject line: Growth Marketing Manager - [Your Name]
—
FlowTech is an equal opportunity employer committed to diversity and inclusion. We welcome applications from all qualified candidates regardless of race, gender, age, religion, sexual orientation, or disability status.
Human Resources
- Craft job descriptions and postings
- Create training modules and documentation
- Create employee development plans
- Interpret employee engagement results
Contract summary analysis
Enterprise software license agreement (CloudTech Systems)
Agreement Number: ESA-2024-0847
Effective: April 1, 2024 - March 31, 2029
Key financial terms
- Initial license fee: $450,000 (due May 1, 2024)
- Annual maintenance: $135,000 (increases 8% yearly, capped)
- Additional users: $900 per user above 500-user limit
- Implementation services: $75,000 (optional)
- Late payment penalty: 1.5% monthly interest
Primary obligations
- User limits: Maximum 500 named users across all locations
- Geographic restrictions: US, Canada, and EU territories only
- Security requirements: SOC 2 Type II compliance, AES-256 encryption, multi-factor authentication
- Quarterly reporting: Active users, geographic distribution, third-party integrations
- Breach notification: Must notify licensor within 24 hours of security incidents
Major restrictions and risks
- No reverse engineering or derivative works: Violation could result in immediate termination
- Cannot exceed 500 users without written consent: Automated tracking monitors usage
- Annual audit rights: If usage exceeds license by 5%+, pay 150% retroactive fees plus audit costs
- Automatic data transmission: Monthly usage data sent to licensor for compliance
- Limited liability cap: $100,000 or 12 months of payments (whichever is greater)
Critical deadlines
- May 1, 2024: Initial payment due ($450,000)
- April 1, 2025: First maintenance payment due ($135,000)
- October 1, 2028: Non-renewal notice deadline (180 days before expiration)
- Monthly: Usage data automatically transmitted
- Quarterly: Manual usage reports required
Strategic partnership agreement (NetVantage Partners)
Agreement Number: SPA-2024-312
Effective: May 15, 2024 - May 14, 2027
Revenue sharing structure
- Tier-based commissions: 15% (Bronze) to 25% (Gold) based on annual revenue
- New customer commissions: 25% Year 1, 15% Year 2, 10% Years 3+
- Expansion revenue: 20% upsells, 15% services, 10% training
- Payment terms: 45 days after month-end, $25,000 quarterly minimum
Annual revenue commitments
- Year 1 (2024): $750,000 minimum
- Year 2 (2025): $1,500,000 minimum
- Year 3 (2026): $2,250,000 minimum
- Penalty: Tier reduction or termination for missing targets by 25%+
Exclusivity grants
- Geographic: Exclusive rights in Germany, France, Australia, Singapore
- Vertical: Global exclusivity in manufacturing and logistics industries
- Competitive restrictions: Cannot partner with competitors during term
Our key obligations
- Dedicated resources: Partner account manager (Sarah Chen), monthly planning sessions
- Training investment: 40-hour initial program for 8 NetVantage staff, quarterly updates
- Marketing funding: $75,000 annual co-marketing fund, 50/50 trade show costs up to $40,000
- Lead sharing: Provide marketing qualified leads in partner territories
Partner obligations we depend on
- Lead generation: Minimum 100 marketing qualified leads per quarter
- Sales opportunities: Minimum 20 qualified opportunities per quarter
- Marketing events: Minimum 4 events per quarter (webinars, seminars, networking)
- Multilingual support: Local language capabilities in target markets
Major risks and concerns
- High minimum commitments: Aggressive revenue targets with significant annual increases
- Commission liability: Long-term payment obligations (up to 10 years per customer)
- Exclusivity constraints: Limited flexibility to work with other partners in key markets
- Performance dependency: Success heavily relies on partner's marketing and sales execution
- Attribution disputes: Revenue splitting methodology may create conflicts
Critical deadlines
- August 15, 2024: Q1 performance review
- May 15, 2025: Year 1 minimum revenue assessment ($750,000)
- November 15, 2026: Renewal decision deadline (180 days notice required)
- Monthly: Commission calculations and payments due
Immediate action items
High priority (next 30 days)
- Verify CloudTech payment: Confirm $450,000 initial license fee was paid by May 1, 2024
- Assess current user count: Determine proximity to 500-user limit to avoid overage fees
- Security compliance audit: Ensure SOC 2 Type II controls are implemented
- Partnership performance review: Evaluate Q2 2024 results against minimum targets
Medium priority (next 90 days)
- User growth planning: Budget for additional licenses if approaching 500-user limit
- Revenue tracking system: Implement commission calculation and attribution processes
- Market expansion strategy: Leverage exclusive territories effectively with NetVantage
- Compliance documentation: Prepare quarterly usage reports and security assessments
Long-term planning considerations
- Contract renewal strategy: Begin planning for 2027 partnership renewal 18 months early
- Alternative partner evaluation: Consider backup options in case NetVantage underperforms
- CloudTech alternative assessment: Evaluate market alternatives before 2029 renewal
- Revenue diversification: Reduce dependency on exclusive partnership territories
Key contacts for escalation
- CloudTech Systems: Michael Chen, Enterprise Sales Director
- NetVantage Partners: Marcus Williams, VP Business Development
- Internal: Sarah Chen, Partner Director
Legal
- Summarize complex contracts and agreements
- Assist in drafting legal documents and templates
- Monitor regulatory changes across different jurisdictions
- Automate routine legal tasks and processes
What customers are saying
“By leveraging content from our help center in Projects, we were able to generate comprehensive standard operating procedures for our core workflows in just a few hours—a task that previously took our team weeks to complete.”
Bradley Silicani, COO
“Claude Team is transforming our way of working at North Highland. Claude is a truly exceptional writer that has helped our team complete content creation and analysis tasks up to 5x faster than before—turning what was once two weeks of writing and research into minutes of work.”
Luka Anic, Senior Director of Technical AI Program and Product Manager
“Generating content, completing creative tasks, and creating summarized reports is much easier than before. There are many other areas of our business—like engineering, legal, risk and compliance—where we're excited to see what Claude can do.”
Olga Pirog, Global Head of Data and AI Transformation