On demand
How Anthropic's marketing team uses Claude Cowork
Austin Lau from Anthropic's growth team will share how he decides what belongs in Cowork versus chat, then demo three of the workflows he runs every week in Cowork: a morning briefing, a Google Ads search term audit, and a live reporting dashboard.
Featured speakers
Austin Lau
Growth Marketing @ Anthropic
Emily Holman
Product Marketing, Anthropic
What you’ll learn
A scheduled morning briefing that pulls from Slack, Gmail, and your ad platforms overnight so the day's priorities are waiting when you sit down.
A search term workflow that mines your Google Ads account, flags negatives with reasoning, and waits for your approval before changing anything.
A live dashboard your team opens instead of re-pulling numbers, with drill-downs by channel.
Practical answers on connectors, scheduling, and getting workflows like these running on your own accounts.