On demand
Claude for Marketing Ops and Analytics
Two members of Anthropic's marketing team, Ian Chan and Annabel Custer, will show the Claude Cowork workflows they run every week. They'll walk through how they rebuilt a weekly metrics report that used to take two days and now takes two hours. Then they'll walk you through the campaign ops intake process and show an example of a fully automated webinar build that completes steps across multiple systems.
Featured speakers
Annabel Custer
Campaign Operations @ Anthropic
Ian Chan
Marketing Operations & Analytics @ Anthropic
What you’ll learn
How to get started: setting up Claude Cowork with the connectors and skills your marketing ops workflows need.
Learn how to build two workflows. One is a weekly metrics report that used to take two days and now takes two hours to put together. The other is a fully automated campaign intake process featuring a webinar build, using systems like Slack, Salesforce, HubSpot, and Goldcast.
How to turn your reports into shareable dashboards and follow-up tasks your team can act on.