PubMatic

Manage campaigns, deals, reporting, and inventory in PubMatic directly from Claude using natural language.

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The PubMatic MCP connector brings agentic AdTech into Claude. Connect your PubMatic account to run reporting, troubleshoot and manage deals, and configure inventory through conversational prompts.

Available tools depend on your PubMatic account type. The connector shows only the tools your authenticated account is entitled to.

Key capabilities:

Reporting and insights (Publisher): publisher performance and deal troubleshooting

Fee transparency (Buyer or Activate Advertister): advertiser fee transparency

Campaign and media-buy management (Buyer or Activate Advertister): create, update, and monitor Activate media buys, and set up brand lift studies

Deal and PMP operations (Publisher): create, update, pause, and resume deals

Catalog and targeting (Buyer or Activate Advertister): geo-locations, devices, ad sizes, creatives, audiences, products, and deal lists

DSP onboarding (Demand Partner): submit DSP details and go-live configuration

Inventory (Publisher): create sites and ad tags

Tools

  • deal_management
  • deal_troubleshooting
  • publisher_reporting
  • sites_and_adtags

Only use connectors from developers you trust. Anthropic does not control which tools developers make available and cannot verify that they will work as intended or that they won’t change.

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