In Cowork, Claude runs market sizing end-to-end: research, analysis, and formatted deliverables. Feed it existing research or company data as a starting point, or let it work from scratch.
Describe the market you're sizing and specify your outputs: a presentation, an Excel workbook, a source document with citations. Claude handles the methodology and saves finished files to your computer.
I need a market sizing analysis for the enterprise project management software space in North America.
Include TAM/SAM/SOM calculations with your methodology, key market drivers and growth projections, competitive landscape overview, and investment implications.
Output as:
Source all claims.
Cowork is a workspace in Claude Desktop where Claude works directly with your local files and saves deliverables to your computer. The more context you provide, the more targeted the analysis.
What to expect: After your initial prompt in Cowork, Claude may ask you questions, like market focus, geographic scope, time horizon, and existing assumptions. It then builds a plan you can review in the sidebar. This helps it produce more targeted, finished analysis with less back-and-forth.
To get started:
Claude researches the market, applies the TAM/SAM/SOM framework, and generates three coordinated deliverables.
I'll research the North American enterprise project management software market.
Done. I've created three files:
Go deeper on the most attractive market. Focus research on a particular vertical, company size, or geographic sub-market.
"Drill into the mid-market segment (100-500 employees). What's the specific opportunity there and who's winning that space?"
Make the calculations interactive. Create an Excel model where you can adjust key assumptions and see how the market size changes.
"Turn the Excel into a sensitivity model. Let me adjust the growth rate, market penetration, and competitive capture assumptions to see different scenarios."
Research the competitive landscape in detail. Pull together profiles on the key players with recent moves, positioning, and market share estimates.
"Create detailed competitor profiles for the top 5 players. Include recent product launches, funding, reported revenue if available, and positioning."
Cowork handles the full research and formatting loop. Open a new session from the sidebar for other work. You'll see a grey dot in the sidebar when it needs attention.
Cowork builds a research plan visible in the sidebar. Check that it's covering the right segments, geographies, and frameworks before it starts pulling data.
Cross-check bottom-up calculations against analyst reports. Claude surfaces data; you decide what it means.
