Cowork can run market sizing end-to-end — research, analysis, and formatted deliverables. Describe the market you're trying to understand and Cowork returns a presentation with TAM/SAM/SOM, an Excel workbook with the calculations, and a source document with citations.
Specify your market focus, geographic scope, and what outputs you need. Claude handles the research, applies the frameworks, and produces files ready to share.
I need a market sizing analysis for the enterprise project management software space in North America.
Include TAM/SAM/SOM calculations with your methodology, key market drivers and growth projections, competitive landscape overview, and investment implications.
Output as:
Source all claims.
Cowork is a workspace in Claude for desktop where Claude works directly with your local files and saves deliverables to your computer. Start a Cowork session and grant folder access to any existing research, company data, or templates you want Claude to reference.
The more context you provide — market focus, geographic scope, time horizon, existing assumptions — the more targeted the analysis becomes.
To get started:
Claude researches the market, applies the TAM/SAM/SOM framework, and generates three coordinated deliverables.
I'll research the North American enterprise project management software market.
Done. I've created three files:
Go deeper on the most attractive market. Focus research on a particular vertical, company size, or geographic sub-market.
"Drill into the mid-market segment (100-500 employees). What's the specific opportunity there and who's winning that space?"
Make the calculations interactive. Create an Excel model where you can adjust key assumptions and see how the market size changes.
"Turn the Excel into a sensitivity model. Let me adjust the growth rate, market penetration, and competitive capture assumptions to see different scenarios."
Research the competitive landscape in detail. Pull together profiles on the key players with recent moves, positioning, and market share estimates.
"Create detailed competitor profiles for the top 5 players. Include recent product launches, funding, reported revenue if available, and positioning."
Cross-check bottom-up calculations against analyst reports.
Document all assumptions in the Excel.
Claude surfaces data; you decide what it means.
