Skip to main content

How marketing prompts work

This page is for marketing teams. The recipes below run in the channels where marketing work already happens, like an intake channel where other teams post requests, a campaign channel during a launch, and the channel where lead numbers get discussed. Each prompt below is a Slack message. You paste it in the channel where that work lives, Claude posts progress in that thread, and the result lands there too. What you get depends on the prompt, and each recipe names it, like an answer with the doc it came from, a channel recap, a send-ready draft, a list of CRM records, or a scheduled digest.

Check the channel’s connections

Check that the channel has the connections below. Ask @Claude what can you access from this channel? to check; an admin can add a connection the channel is missing. Each recipe below names the connection it uses.

Prompts to paste

Answer policy questions in an intake channel

Other teams bring marketing their process questions, like whether the company can sponsor an event, who approves a use of the logo, and who owns customer stories. When the answers are written in the team’s connected docs, Claude can answer each request in the thread where it was asked.
Asking for the doc keeps the answer checkable, since you can open what it read. To answer requests as they arrive instead of prompting each time, give the channel a standing role:
“Remember for this channel” saves the role to channel memory, so it applies to everyone’s threads, not just yours. Triage requests adds a weekly rollup that also sweeps posts that never tagged Claude. Some questions have no doc to cite, and a person on the team answers in the thread. When that answer will come up again, tell Claude to save it:
The next person who asks gets the answer from channel memory instead of waiting for the team. When the policy changes, ask @Claude what do you remember about this channel? and tell it to update the entry.

Recap a campaign channel and draft from it

During a launch, a campaign channel fills with decisions, status updates, and copy changes faster than anyone can read them all. Ask for a recap bounded by a time window, and when a thread settles what an announcement should say, ask for the draft in that thread.
The time window bounds the recap, so it comes back in a shape you can check.
Name the format, the length, and the source the draft should match. The same prompt shape produces a decision doc or a status memo; Turn threads into docs and tickets lists the variants.

Check lead and campaign state in the CRM

A lead is a prospect record in a CRM like HubSpot or Salesforce, created when someone responds to a campaign. When the channel is debating whether a campaign’s leads are moving, ask the question against those records.
Asking how long each has waited tells you which lead to chase first.
The reply lists the stalled records and the stage where each stopped. The HubSpot connection is created with read scopes, so prompts in this channel pull records and don’t change them. For account questions, pre-call briefs, and a pipeline digest, see Pull deal and account state.

Schedule a weekly campaign metrics digest

When the team checks the same campaign numbers at the start of every week, schedule the post instead of asking each time. One message sets up the recurring report, and it needs a data warehouse connection to run the queries.
Naming the timezone matters, since schedules default to UTC. To list or cancel scheduled work later, see Manage standing work.

Save brand voice rules to channel memory

Claude follows the tone and terminology rules saved to a channel’s memory, so a rule saved once applies to every later draft in that channel.
Keep saved entries short, since long entries crowd out everything else. For a full style guide, link the document in the channel or store it in a connected tool Claude can read, instead of re-describing its contents in memory. What Claude Tag remembers covers how to check and correct what’s saved.

Pull deal and account state

The full set of go-to-market prompts

Set up routines

How the scheduled digest runs, and more recipes