The Enterprise AI Transformation Guide for Retail

Retail leaders face intense pressure: razor-thin margins, Amazon and digital-native brands elevating customer experience expectations, and customers demanding instant gratification with personalized service.

Working alongside retail leaders like Shopify, L'Oréal, and Lotte Homeshopping, Anthropic has developed a structured approach: lay your foundation with stakeholder alignment and governance, launch strategic pilots designed for quick, impactful wins, and scale what works while building organizational capability.