How AirOps chases friction to build AI products with Claude

Claude solved execution but shipping agents into a specialized professional workflow like content marketing surfaces two harder problems: making agents fit the workflow marketers already run, and engineering a harness that clears the enterprise quality bar. Claude Managed Agents and the Claude Agent SDK let us iterate fast enough to hit that bar, and this talk shares the opinionated lessons from building AirOps Next (Quill, Playbooks, Inbox) on top of them.