Get back to work that moves the needle. Describe what you need — a deck, a competitive analysis, a stakeholder update — and Cowork produces it in the formats your team actually uses. Now in research preview.
Get back to work that moves the needle. Describe what you need — a deck, a competitive analysis, a stakeholder update — and Cowork produces it in the formats your team actually uses. Now in research preview.
Download the Claude app, navigate to the toggle at the top of the app, and click "Cowork". Support is not available for Windows (arm64) at this time. Open to all paid users. Not on a paid plan? Upgrade now
Why marketing teams choose Cowork
Built for marketing teams that spend too much time producing and not enough time thinking.
One brief, campaign-ready deliverables
Hand Cowork a blog post and get back social threads, email copy, and deliverables in Powerpoint, Word, and Excel files. No more copy-pasting between tools or reformatting the same content five times.
Market sizing in minutes, not weeks
Need to size a market or map the competitive landscape? Cowork researches, structures the analysis, and outputs a presentation, spreadsheet, and source document with citations.
Works inside the tools you already use
Cowork runs in the Claude desktop app and connects to Slack, Notion, Amplitude, Figma, Asana, and more. For web workflows, Claude in Chrome goes wherever your browser takes you.
You stay in control
Cowork handles the work, but you make the calls. You can choose to review outputs before they're sent, approve actions before they're taken, and stay informed every step of the way.
Use cases for marketing teams
Repurpose content across channels
Give Claude a long-form piece and get back a blog post, social threads, email copy, and a one-pager — all in one session, all consistent with your brand.
From competitor question to comparison deck
Point Claude at competitor materials or a market question. Get back a structured comparison in PowerPoint with an Excel workbook.
Campaign visibility without the back-and-forth
Pull your own performance data from spreadsheets and dashboards without waiting on data science or marketing ops.
Campaign briefs and presentations from notes
Turn rough strategy notes into a formatted campaign brief or a themed slide deck ready for review.
Synthesize feedback from every channel
Claude reads call transcripts, Slack threads, and survey data, then extracts themes, quantifies mentions, and drafts a structured summary with follow-up actions.
Assets that stay on-brand
Claude reads your brand guidelines and applies them to every asset it creates including colors, fonts, formatting, so you're not fixing decks after the fact.
Customize Cowork with domain expertise and tools
Cowork ships with plugins built for marketing workflows, including campaign planning, content creation, and competitive analysis. If your team uses tools beyond the standard set, you can extend Cowork with custom plug-ins, skills, or MCP connectors.
Get back to work that makes an impact