One brief.
Every deliverable.
Get back to work that moves the needle. Tell Cowork what you need and it produces it in the formats your team uses: decks, competitive analyses, stakeholder updates. Describe the outcome and cadence, and come back to finished work. Now in research preview.
One brief.
Every deliverable.
Get back to work that moves the needle. Tell Cowork what you need and it produces it in the formats your team uses: decks, competitive analyses, stakeholder updates. Describe the outcome and cadence, and come back to finished work. Now in research preview.
Download the Claude app, navigate to the toggle at the top of the app, and click "Cowork". Open to all paid users. Not on a paid plan? Upgrade now
Why marketing teams choose Cowork
Built for marketing teams that spend too much time producing and not enough time thinking.
One brief, campaign-ready deliverables
Hand Cowork a blog post and get back social threads, email copy, and deliverables in Powerpoint, Word, and Excel files. No need to copy and paste between tools or reformat your content.
Market sizing in minutes, not weeks
Need to size a market or map the competitive landscape? Cowork researches, structures the analysis, and outputs a presentation, spreadsheet, and source document with citations.
Works inside the tools you already use
Cowork runs in the Claude desktop app and connects to Slack, Notion, Amplitude, Figma, Asana, and more. For web workflows, Claude in Chrome goes wherever your browser takes you.
You stay in control
Cowork handles the work, but you make the calls. You can choose to review outputs before they're sent, approve actions before they're taken, and stay informed every step of the way.
Use cases for marketing teams
Reutilizar contenido en todos los canales
Dele a Claude una pieza larga y reciba una publicación de blog, hilos de redes sociales, contenido de correo electrónico y un resumen de una página, todo en una sesión y alineado con la marca.
De la pregunta de la competencia a la presentación de comparación
Dirija a Claude hacia materiales de la competencia o hacia una pregunta de mercado. Obtenga una comparación estructurada en PowerPoint con un libro de trabajo de Excel.
Visibilidad de campaña sin idas y vueltas
Extraiga sus propios datos de rendimiento de hojas de cálculo y paneles de mando sin esperar al equipo de ciencia de datos o de operaciones de marketing. Prográmelo o hágalo una sola vez.
Resúmenes de campaña y presentaciones a partir de notas
Convierta notas preliminares de estrategia en un resumen de campaña formateado o en un conjunto de diapositivas temáticas listas para su revisión.
Sintetizar los comentarios de todos los canales
Claude lee transcripciones de llamadas, hilos de Slack y datos de encuestas, luego extrae temas, cuantifica menciones y redacta un resumen estructurado con acciones de seguimiento.
Activos fieles a la marca
Claude lee las directrices de su marca y las aplica a cada activo que crea, incluidos colores, fuentes y formato, para no tener que corregir las presentaciones a posteriori.
Customize Cowork with domain expertise and tools
Cowork ships with plugins built for marketing workflows, including campaign planning, content creation, and competitive analysis. If your team uses tools beyond the standard set, you can extend Cowork with custom plug-ins, skills, or MCP connectors.
Get back to work that makes an impact